Emerging Trends in SEOTechnology Innovation in SEO — Adrien Menard // Botify

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation.
About the speaker

Adrien Menard

Botify

- Botify

Adrien is the CEO and Co-Founder of Botify

Show Notes

  • 02:40
    How Botify was established
    Organic search marketing teams needed tools and analytics to implement strategies faster. Botify has started to address those needs and drive awareness, traffic, and revenue.
  • 04:10
    Emerging trends in SEO
    Since the pandemic, brands have been investing more in in-house SEO teams and agencies. Theres also more interest in investing in solutions that empower brands to move faster with SEO.
  • 06:13
    Technological innovations in SEO
    SEO is now seen as a performance marketing channel. Global organizations are allocating more development resources to the implementation of SEO solutions. Theres also more automation, machine learning, etc being brought into the space.
  • 07:51
    The implementation of artificial intelligence in SEO
    Some digital organizations do not possess the right experience to decide what needs to be done on their website. Botify layered machine learning on top of the analytics platform to automatically make recommendations to clients.
  • 09:50
    How clients are using Botifys platform to track performance on Google
    Google is constantly changing and Botifys customers use the platform to understand what is influencing the overall performance of their website. Clients also want to ensure that valuable content on their pages will be in the index.
  • 11:47
    Mastering search algorithms
    For large websites, call ratio is important in terms of getting pages and content indexed by Google and other search engines. Ultimately, this will affect your ranking, traffic, and the revenue youre able to generate for your brand.

Quotes

  • "We started in Paris a couple of years ago. Now the company has about 350 employees and offices all over the world: London, New York, Seattle, Singapore, Tokyo, and Sydney." -Adrien Menard, CEO, Botify

  • "Even though brands say that SEO is important, they tend to underestimate what is required to be successful." -Adrien Menard, CEO, Botify

  • "Everybody is now convinced that it's time to invest in in-house SEO teams as well as agencies. But, they also want to invest in solutions to empower them to move faster with SEO." -Adrien Menard, CEO, Botify

  • "Were seeing that our customers are using our analytics and intelligent solutions to understand the consequences of the changes that Google is making every day." -Adrien Menard, CEO, Botify

  • "When we were optimizing large websites, we discovered that on average, 50% of the content on a website was not even called by Google or other search engines." -Adrien Menard, CEO, Botify

About the speaker

Adrien Menard

Botify

- Botify

Adrien is the CEO and Co-Founder of Botify

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